[Note from editor: The “Mastermind Showcase” highlights companies and news from members of GEM Diamond. Today’s showcase: Purlin]
Purlin offers a suite of AI tools that improves efficiency in real estate transactions by facilitating communication and collaboration among real estate agents, clients, and settlement providers. They have also built an FHA compliance system for the real estate industry to combat concerns about AI tools.
Their suite of products includes:
- RealAITM is an AI for agent’s websites that can have natural language conversations with visitors and clients about the real estate market, listing searches, the firm, as well as deal status and lending details, in the tone and manner of the agent. The Ecklund Gomes Team Maya AI, is a famous, and a little sassy, example RealAI.
- ClientFinderTM simplifies and optimizes ad creation on social media platforms. Broker agents can use their private-label version of ClientFinder, to promote their listings and brands on Facebook and all Google channels.
- SparksTM is a home-search tool that enables better home matching through agent-client collaboration. A client or agent can take and upload a photo of something like a bedroom set, swimming pool, or view, and Sparks will find homes that offer similar designs or lifestyle components.
- ValueFinderTM is an agent website-to-home valuation tool that can be personalized to clients and provide real-time updates on changes in home value and movements in the real estate market, locally and nationally.
- CommunicatorTM uses AI to automate the transaction closing process and communications between all the transaction parties to improve productivity.
- ExperienceBuilderTM offers the APIs to allow enterprises to customize their own AI offerings.
Purlin’s AI tools are used by real estate professionals, brokerages, and financial institutions to improve client engagement, advertising ROI, and transaction productivity. The use of AI allows agents to streamline the transaction process to improve the experience for existing clients and enhances an agent’s ability to handle more clients.
What we like: Purlin has a big head start in the AI tools arena. In a world of confusion around AI, Purlin brings it together in a digestible way. The ability to help more clients with less transactional friction, and offer a better user experience are proven ingredients to success.
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*Part of the 2024 REACH cohort.