The Power of Data Science in Commercial Real Estate

Rex Mullens


We were lucky to have Drew Conway, Head of Data Science at Two Sigma Real Estate’s private investment platform, as our keynote speaker for VTS Accelerate 2024.

Conway shared his insights into the integration of data science and machine learning within the real estate sector. His talk focused on Two Sigma’s approach to leveraging technology for data-driven investment decisions. Check out our recap below to learn his main points.

Integrating data science with real estate expertise

The core of Conway’s presentation revolved around Two Sigma Real Estate’s approach to integrating data science and machine learning with traditional commercial real estate expertise.

The goal is not just to collect data but to develop proprietary metrics and models that provide accurate, actionable insights.

Two Sigma uses a variety of data sources, including market trends, economic indicators, and property-specific information. The data science team works closely with real estate investors to make sure their models and metrics are practical (and useful) in real-world scenarios.

By aggregating and analyzing this data, they can see the patterns and trends that might not be obvious through traditional analysis alone.

Ensuring the integrity and quality of data

Data integrity is a very important piece of the puzzle, especially in real estate, which has notorious messy data. Conway demonstrated an experiment where he compared reported rent growth data across multiple third-party vendors. The results showed quite a lot of variance in their numbers – not ideal for making confident investment decisions.

So, Two Sigma came up with property-level statistics that let them pinpoint the strengths and weaknesses of different vendors. This approach helped them to provide more accurate and timely insights.

Two Sigma can help investors spot emerging trends and opportunities faster than competitors, improving their overall investment performance.

Transparency is also important in building and testing predictive models. “If your investors don’t have a deep understanding of not only the data that went into a model but how that model was fit . . . they’re not gonna trust it,” Conway explained.

A big part of that process is backtesting. When they compare their past prediction models with the actual results, they can see how accurate those models are. This either helps them stand by their data (if accurate) or adjust their models (if not accurate).

Applying their models to real-world investments

With data-driven insights, the investment team can filter and focus on high-potential opportunities.

Consumer spending data plays a big role here. Conway explained how connections between consumer behavior and rent growth could inform investment strategies.

“[What] was interesting was the amount of rent growth that we could measure directly in markets that were exposed to high degrees of durable consumer goods spending,” he explained.

Two Sigma can use that information to target investments in areas with strong consumer spending trends for more robust and predictable returns.

Balancing accuracy and stability in their predictions

Another challenge is balancing accuracy and stability. Investors need accurate predictive modeling, but using only one model may mean it changes too much, which can confuse and frustrate investors trying to make a deal.

Conway discussed how ensemble modeling, which combines multiple models to improve stability, addresses this issue. This methodology has helped build trust with investors, as they can rely on the models to provide accurate and reliable predictions.

Two Sigma Real Estate’s internal tool, Theo, provides comprehensive data and insights, helping investors make quick decisions.

Theo combines various data sources into one platform, offering real-time analytics and visualizations. It helps investors conduct due diligence and spot opportunities, and it generates customized reports and predictive models. Users can dive into detailed data like neighborhood-level rent growth or consumer spending patterns.

Theo’s intuitive interface helps data scientists and real estate professionals collaborate and turn technical insights into actionable strategies.

The impact of data-driven investing

In conclusion, Conway outlined the value and impact of Two Sigma’s data-driven approach to real estate investment. His four key benefits were:

  1. Enhanced Tactical and Strategic Decisions: By combining top-down knowledge with bottom-up data insights, Two Sigma can navigate macro trends with precision.
  2. Conviction to Act with Precision and Confidence: Data-driven tools provide the conviction needed to make informed investment decisions.
  3. Native Scale for Rapid Opportunity Identification: The engineered system allows for quick identification of investment opportunities.
  4. Risk-Adjusted Enhanced Returns: The ultimate goal is to achieve enhanced returns by using data science and machine learning.

Two Sigma sets a new benchmark for data science in real estate

In the future, real estate investment will likely see even more reliance on data science and machine learning.

Two Sigma’s approach sets a high bar for how to successfully integrate data science into real estate, offering a roadmap for others to follow.

Investors who embrace these advancements will be better positioned to navigate the market and get better returns. With continued innovation and collaboration between stakeholders, the potential for data-driven real estate investment is limitless.


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